Right Customer. Right Channel. Right Communication. Right Investment.
Create targeted, relevant, cost-effective marketing communication in an omni-channel environment.
Today, customers are looking for a consistent and personalized experience. A simple way to connect with customers is to understand their interactions with products and services, online and offline. We can help you create that personalized experience so that you can keep your current customers and bring in the new ones.
- End-to-end marketing campaign creation and execution.
- Automotion in marketing with campaign management, and execution of online advertising, digital marketing and paid search.
- Third party data providers and external agencies management to ensure the execution is flawless and measurable with campaign response data.
Here is how we can help execute marketing campaigns
Marketing planning is a crucial first step in creating a marketing campaign in any channel. Our team can help set up a cohesive marketing program so that it is aligned with your brand and you can measure the results at the end.
- Promotion strategy and optimization
- Qualitative research
- Quantitative analysis
- Campaign strategy development
- Test and learn setup
- Budget preparation
- Funding recommendations
- Digital Media recommendations
Omni-channel marketing simply means all tactics are integrated for smarter communication to a customer. We empower marketing departments to execute personalized communication on a customer preferred channel.
Today, customers want to be engaged with your brand in real time. Our marketing channel execution engages customers in their chosen ways.
- Channel selection
- Digital marketing
- Email marketing
- Social media marketing
- Mobile marketing
- Direct mail
- Campaign management
- List acquisition and governance
- Agency management
Customer Relationship Management
Customer management enables growth. Keeping the existing profitable customers is easier and more profitable. Creating a unique and personalized customer relationship drives loyalty and larger life-time value. Managing a customer journey and executing CRM campaigns are among the services we can provide your team.
- Customer centricity readiness assessment
- Loyalty program roadmap
- Customer relationship management
- Loyalty marketing strategy
- Customer life-cycle management
- CRM system management
- Personalized and targeted communications
- Rewards messaging and engagement
Marketing operations that can help ensure that the digital and direct marketing promotions and campaigns are executed per strategy and planning. Campaigns planning and execution processes need to be connected with merchandising and product management teams. Campaign execution creates an opportunity to be personal, targeted in communication to customers.
- Marketing and promotional strategy translation
- Marketing operations planning for campaign
- Campaign set up in marketing and analytics
- Campaign targeting
- Set up testing and quality control
- Campaign delivery to various channels
- Post campaign in-market audit