Leverage your existing data and create a single customer view.  

Creating a 360 degree view of a customer requires an integration of processes, data systems and internal business units. Harmonizing, segmenting and analyzing data from customer interactions across channels becomes a key to transforming the customer experience from disjointed to integrated. This 360 degree profile of a customer with transformed interactions enable targeted, real-time marketing and predictive analysis.

  • Collect, map your data and connect with all data. 
  • Cleanse and segment data.
  • Create a data flow across all touch points and channels.
  • Assess, organize and select right tools for marketing, analytics and technology.

Data is everywhere and in vast amount for very company today, as are the multiple communication channels. Adding to the complexity are the multiple 3rd party data providers and various marketing partners where data is collected, processed and transferred to a business. It is a very arduous task to understand what essential data is for a particular business so that it can be actionable and help create a complete picture of a customer. 

Here's how we can help transform your business finding and using the essential data in your business

Data Collection

Data is collected and captured from various marketing channels and stored in many different databases - inside your company and outside.

This stage requires mapping of all source data, as some are shown below:

  • Online data - web browsing, e-commerce, advertising
  • Web analytics
  • Customer data
  • Transactional data
  • Clickstream and web logs
  • Social media

Data Transformation

All data needs to be transformed after capture. Transforming data essentially readies the data for further action like marketing, analysis, research and insight.

There are multiple steps in a transformation process as listed below:

  • Extraction of data from source, channel, and partner
  • Cleansing and formatting data for loading in storage 
  • Creating a 360 degree view of a customer 
  • Behavior segmentation of customers 

To maintain an ongoing clean, efficient and actionable infrastructure, it requires careful selection of technology tools. With omni-channel marketing, marketing automation executes many scheduled, triggered or real-time marketing campaigns. The business intelligence and analytics are the underpinnings of well informed, highly efficient and deeply satisfying interactions that benefit both customers and business.

Data for Marketing Execution & Visualization

Marketing operations requires clean and harmonized data in order to personalize marketing communication and target the right customer.

Visualization is better than just reporting as it gives more insights and trends about the data.  

Prepare data for execution and a visualization tool which includes the following:

  • Campaign management
  • Channel execution
  • Reports creation
  • Business Intelligence set up

Data for Analytics

Transaction data are important, but response data from your marketing is critical to understand your customer's needs and wants from your brand. Data sets and an analytic 'sandbox' need to be integrated with analytic tools and a customer database.

Implement identification and integration process for analytic data required for an analytics team to analyze the following:

  • Campaign optimization
  • Customer retention analytics
  • Digital content optimization
  • Constant prediction