Prepare. Stage. Analyze. Predict.
Key Performance Metrics
What gets measured, gets funded! Defining Key Performance Metrics (KPIs) is crucial in measuring your marketing and helping your agencies and partners be more effective. There are four steps that involve defining these KPIs which will feed into Business Intelligence and Analytics environments.
- Define Customer Key Performance metrics
- Create customer, financial, product and segmentation measurement and reporting
- Develop vendor | agency | partner assessment
- Manage customer and vendor scorecard execution
Reporting and Business Intelligence
Reporting tools and business intelligence set up and creation includes four steps.
- Assess and select
- Set up & Integrate
- Create reporting
- Deploy and educate
Analytics and predictive insights
Customer analysis and predictive insights are giving businesses unprecedented advantages over the competition. An opportunity to connect with customers at the right channel, right time with the right message is a key to a long term growth and retention of the most profitable customer segments.
Assessment of Analytics
Web analytics readiness
Analytic data mapping
Analytics resource structure
Promotion effectiveness analysis
Customer Segment scoring
Email testing and analysis